PharmaResearch Officially Launches REJURAN in Hungary, Expanding Its Presence in Europe

22.09.2026

Launch symposium at the Museum of Fine Arts, Budapest brings together around 100 aesthetic medicine professionals, with experts from Korea, the Czech Republic, Slovakia and Hungary sharing clinical experience 

SEOUL, South Korea, Sept. 22, 2026 /PRNewswire/ -- PharmaResearch, the Korean pharmaceutical company behind the globally recognized skin booster REJURAN, officially launched its portfolio of PN (polynucleotide)-based REJURAN products in Hungary at a symposium in Budapest on September 14, marking another step in the company's continued expansion across Europe.

REJURAN symposium held at the Museum of Fine Arts, Budapest, on September 14, 2026. (Photo courtesy of PharmaResearch)

Held at the Museum of Fine Arts, Budapest—one of Hungary's leading national art institutions—the symposium marked REJURAN's first collaboration with the museum and brought together approximately 100 dermatologists, plastic surgeons, and other aesthetic medicine professionals. The setting provided a distinctive platform for REJURAN to present its clinical experience, treatment philosophy and scientific approach to the local medical community while reinforcing the brand's premium positioning.

The program featured seven speakers from Korea, the Czech Republic, Slovakia, and Hungary, including Korean REJURAN key opinion leaders Dr. Hyun Jun Park and Dr. Kyu Ho Lee. Across a series of scientific sessions, the faculty discussed the role of PN in skin regeneration, clinical applications of REJURAN and treatment approaches informed by their respective clinical experience.

The Korean faculty also presented the different applications within the REJURAN portfolio: REJURAN, designed for broader facial treatment; REJURAN I, developed for delicate areas such as the periorbital region; and REJURAN S, intended for targeted treatment of wrinkles and scars.

Live demonstrations complemented the scientific sessions, giving attendees an opportunity to observe REJURAN treatment protocols and review practical considerations for use in clinical practice.

Interest in skin quality-focused treatments continues to grow within Hungary's aesthetic medicine market alongside established injectable treatments such as botulinum toxin and hyaluronic acid fillers. As patients become increasingly informed about aesthetic procedures, demand has been shifting toward natural-looking results and treatments with limited downtime. Physicians are also showing growing interest in multimodal protocols that combine injectables with energy-based devices and other aesthetic treatments.

Following the launch, PharmaResearch will begin expanding distribution of the three REJURAN products in Hungary in partnership with its local distributor. The company plans to broaden its network of REJURAN clinics and physicians across major cities while supporting clinical adoption through product education and hands-on training.

"This launch represents more than the introduction of REJURAN to a new market," said a PharmaResearch spokesperson. "It gave us the opportunity to share the clinical experience and treatment expertise developed in Korea while engaging directly with physicians in Hungary. We will continue investing in physician education and scientific exchange as we establish REJURAN in Hungary and expand into additional European markets."

About PharmaResearch

PharmaResearch is a pioneering South Korean biopharmaceutical company dedicated to enhancing quality of life through regenerative medicine. Its portfolio spans medicines, medical devices, cosmetics and health supplements, built around its core DOT™ PDRN and DOT™ PN technologies, which are protected by multiple patents. PharmaResearch is headquartered in Gangneung, South Korea.

The company is behind REJURAN, its globally recognized PN-based skin booster available in more than 50 countries, and REJURAN COSMETICS, its premium derma-cosmetic brand.

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Roche beschleunigt Entwicklungszeiten und rückt wachstumsstarke Projekte in den Vordergrund

08.10.2026

Roche versucht nach einer Phase von Forschungsrückschlägen und Belastungen durch auslaufende Patente, das Tempo in der Medikamentenentwicklung deutlich zu erhöhen. Am Pharma-Investorentag unterstrich die Pharmasparte des Basler Konzerns den Anspruch, in Forschung und Entwicklung weiter zur Spitzengruppe zu gehören. Zentral sind dabei ein strengeres Management der Pipeline, Effizienzprogramme und der verstärkte Einsatz künstlicher Intelligenz entlang der Wertschöpfungskette.

Pharma-Chefin Teresa Graham verwies auf eine sichtbar verbesserte Bilanz seit dem letzten „Pharma Day“: In zehn zulassungsrelevanten Studien habe Roche die gesetzten Ziele erreicht, sechs Programme seien in die zulassungsrelevende Phase vorgerückt, drei weitere in Phase II. Insgesamt verfügt Roche nach eigenen Angaben über bis zu 20 neue Wirkstoffe, die bis 2030 auf den Markt kommen könnten. Einzelne Kandidaten wie das Brustkrebsmittel Giredestrant traut der Konzern dabei jeweils Spitzenumsätze im zweistelligen Milliardenbereich zu.

Um diese Ambitionen abzusichern, verschärft Roche die internen Selektionskriterien. Ende 2023 führte der Konzern mit „The Bar“ einen neuen Bewertungsrahmen für die Pipeline ein. Nur Wirkstoffkandidaten, die klar definierte Anforderungen erfüllen, werden weiterentwickelt. Medizinchef Levi Garraway bezeichnete „The Bar“ als Leitbild für Forschung und Entwicklung. Die Auswahl potenzieller Projekte sei damit spürbar strenger geworden – mit dem Ziel, Ressourcen konsequent auf die Erfolg versprechendsten Programme zu konzentrieren und die Erfolgsquote in späten Studienphasen zu stabilisieren oder weiter zu erhöhen.

Parallel dazu treibt Roche ein Effizienzprogramm voran, um Mittel aus weniger renditestarken in wachstumsstärkere Projekte umzuschichten. Die Entwicklung neuer Medikamente soll deutlich beschleunigt werden, was insbesondere in umkämpften Indikationen wie Onkologie sowie in wachstumsstarken Bereichen wie Herz-Kreislauf- und Stoffwechselerkrankungen an Bedeutung gewinnt. Damit will Roche erwartete Umsatzeinbussen durch Patentabläufe mehr als kompensieren und sich bis zum Ende des Jahrzehnts ein Portfolio aufbauen, das von mehreren potenziellen Blockbustern getragen wird.